assignment brief 1 task 2 Understanding the limitations of the television ident

Typography (e.g. having to use a particular font for image or clarity)

This is important to the ident because the channel will need a clear font so the audience will be able to see what it is clearly. They would be able to tell what the channel is because the channel would have to use the same text so people can recognise what the channel is. For example the BBC font is simple and repetitive for all of them not including cbbc and the Cbeebies. The font for the BBC font is the same all the way thought just some of them are in capitals or just lower case. They won't be able to experiment with other fonts because people will be used of seeing that font and may confuse them if it looks any different. Another channel that has its own front type is itv 1 2 3 and 4.

As you can see from the itv channels they are all the same but different colours for all the different channels but the number is always white. This shows the viewer what channel it is because they will recognise the colour of the itv.

Colour (e.g. specific colours for a specific channel,programme,department or to ensure visibility)

As shown from the pictures above the colours can be used to show the viewer what channel it is because they will recognise the colour and then the channel for example BBC mainly uses red for their ident. From the video below from 0.47 onwards the BBC mainly had red in their ident even if it was the smallest object or thing. people will see the red and then think of BBC and know that they are on the right channel.

Another example for the colours is E4 and they mainly use purple because it is bright and bold and catches the viewers eye and gets them to watch.

The channels are limited to that colour but this is good because this gives them a identity so people know what channel they are watching.

aspect-ratio (the dimensions required to fit the screen)

Mainly people have HD tv's so they need to be 16.9 so they will fit the screen. This does not have any limitations its just what the size needs to be so the ident fits the screen and u don't have parts of it missing.

Adhering to a desired tone

You need to make your ident for the right target audience for the channel. This is limited because u don't want to attract the wrong audience to the channel for example u wouldn't show fighting on Cbeebies because you would push away the audience from the sight  of violence  

Duration

The duration should mainly be around 2mins because then you can cut it to fit the gap the channel needs for example you could make a 2mins ident but only need 30 seconds. This will be easier to do then trying to make the ident to the time needed because you wouldn't be able to get it right. As shown from the videos below. One is 19 seconds and the other is 25 seconds