Task 3-Understanding the design of a suite of television idents

What is a suite of idents?

A suite of idents is where a channel designs a new ident they don't just make one they make a suite. They can make up to several different idents but they will have a similar theme or they will be linked in some way. Having a single theme helps to create/maintain the channel brand. As shown below is a suite of idents for christmas time.



Time and place

The idents can be created to be used thought out the day and that is why the channels make the suite of idents because then you can create some of the idents to go at different times of the day. Also the ident will need to match the mood of the programme because if u had a serious programme on you wouldn't want to have a happy peaceful ident which will ruin the mood that you had while watching your programme. This is the same with the time of day because you wouldn't have a ident of the moon going during the middle of the day. shown below is channel 4 suite of idents for different types of programs and maybe for the different times of the day.



Re-Branding

Also the suite can be used to re-brand the channel for example more4 changed their image to their channel will appeal for other age groups as shown below.

Before the change.


After the change


Now i will talk about a suite of idents.

1) BBC One ident - magical forest.


This ident can appeal to a family or adults as it is peaceful and relaxing. This ident i think would be mainly used during the midday as it is nature and mainly people go out during the day. This can be shown during the spring summer time of the year because the trees are green which show its around that part of the year. This ident don't really give any message about the channel.



This ident will appeal to family and kids because it involves wallace and grommet. This ident i think would be shown during the day as it is based on snow so it don't matter when it is shown. This ident would been shown around christmas time because it involves snow which is to show a christmas feeling. This ident gives a message that its christmas time.



This ident will appeal to any age group even though some people may not like does it involves nature which everyone loves. This ident i think will be shown during the day because its day time and it don't matter what time during the day. This ident can be shown any time in the year because dogs can go out and run around any time of the year and its nature which last thought all the years. This ident don't give a message about the channel only maybe about the upcoming programme.

The same with these three idents is they are all based on BBC One. they are all circle based and they all contain nature